Thinking it’s time to refresh your website? Do your customers and yourself a favor by taking a page out of the Agile Development Methodology. Rather than spending months on a complete redevelopment, approach your website redesign with a customer focused, evolution. Sit down with your web designer/developer on a monthly or quarterly basis and take a look at how you can introduce small changes into your website to help promote usability, readability, interaction or conversion rates. Set achievable goals that can be implemented and tested before your next web development meeting.
Making small changes over an extended period of time will allow you to see exactly how the changes you make are affecting your business on the web. You can focus on providing your users with content and usability that will improve their experience without investing loads of cash on a complete redevelopment which you may find doesn’t meet your user’s needs.