Colors play a vital role in memory recall? They stimulate each of your senses and can instantly convey a message with astounding clarity. So, choose your brand colors carefully and use them consistently throughout all of your promotional and marketing materials.
On Brand Perception…
At the core of it all, you have to accept that you do not control your brand, your audience does. This is why it is important to understand your audience and how they perceive what you do. If you find that their vision of your brand is not aligned with yours, then it’s time to consider some changes.
On market research…
Understand that market segments are groups of consumers who want the same things, and are not necessarily lumped together by the fact that they might share an age range, gender or postcode. Survey your population and gather data to show specific clusters of shared needs. General demographic information does little to help you understand who your customers really are.
On Brand Positioning…
Stay focused. Avoid overcomplicated jargon or meaningless filler. Keep it simple. All that is needed is a clear articulation of what your brand stands for. The question, “What is your positioning?” is too often met with a stream of generalizations about integrity and innovation. A good marketer answers with a confident smile and few words.