Underline everything, I’m a professional in my beloved white shirt.
- The National
One Small Change
Every designer or developer has heard it before. The project is complete and the client is happy… “except…” says the client, “I have one small change”. We smile, and say “no problem” knowing that the profitability of this project has just gone down the drain. One small change for the client is often one large headache for the designer. Continue reading…
Design Quote… On Identity Design
“Trademarks become miniature worlds that store memories, passions and reputations in the minds of employees, customers and stockholders, and we might also add society as a whole.” - Philip B. Meggs
Leaning Towards Lean Design
Because Aedis likes to take on branding projects for small businesses, we’ve have taken care to streamline our process in order to maximize results without driving fees into the clouds. As this focus on efficiency has developed, I’ve noticed that our method of working has organically evolved toward something resembling Lean Theory. Recognizing this, I’ve decided that it is time to fully embrace the Lean Philosophy. Continue reading…
The Real Losers of “Do Not Track”
I saw on CNN today that there is proposed legislation to put together a “do not track” list. In a nutshell, it is proposed that internet users be able to place themselves on a list that would prevent websites that gather and track behavior data such as Google and Facebook from tracking their activity on the internet. It sounds like a great idea doesn’t it? Continue reading…