Aedis Creative | Branding, Design & Communications

In the last year, the number of Facebook users in the United States grew from 42 million to over 103 million. That is an amazing 144.9% growth rate, and if you’re counting, equates to about 1/3 of the U.S. population. These numbers are all from Facebook’s social ads system. What I think is interesting to note is that membership of individuals over the age of 55 grew by 922% while membership of college students dropped by 55%.

In an era where organizations create differentiation based heavily on their interactions with their users, social media has been a true godsend. Social media is an excellent choice when it comes to low initial cost. However, Marketing and brand building with social media is about consistency. Coming up with content for your blog and tidbits to tweet on a regular basis can be consuming, and failing to maintain a regular line of communication with your users can easily backfire. Begin your aspiration to be a social media mogul with these truths in mind, and you will be miles ahead of the game.