Every designer or developer has heard it before. The project is complete and the client is happy… “except…” says the client, “I have one small change”. We smile, and say “no problem” knowing that the profitability of this project has … Read More
Published in: Design
Purple is a complex color. Drawing on the sensuality of red and the tranquility of blue, this color is often preferred by creatives and eccentrics. Purple is less often found in nature than other primary/secondary colors and thus is perceives with … Read More
Published in: Design
Thinking it’s time to refresh your website? Do your customers and yourself a favor by taking a page out of the Agile Development Methodology. Rather than spending months on a complete redevelopment, approach your website redesign with a customer focused, evolution. Sit down with … Read More
Published in: Communications • Design
Black is the color of sophistication and power. Naturally we associate black with the darkness of night, hidden mysteries, and in many cultures, mourning. Black expresses both drama and elegance and has long been an expression of sophistication. Black communicates … Read More
Published in: Design
Blue is the color of water and sky. It surrounds us and is perceived as a reliable constant. Banks and financial institutions lean on blue heavily for its ability to project dependability and inspire confidence. Blue is soothing, releasing chemicals in … Read More
Published in: Design
The color red creates strong physiological responses. This high energy hue releases hormones which speed up your heart rate, raise your blood pressure, and truly make you sweat! Consumers see red as Provocative, dynamic, passionate, and simply the sexiest swatch … Read More
Published in: Design