I saw on CNN today that there is proposed legislation to put together a “do not track” list. In a nutshell, it is proposed that internet users be able to place themselves on a list that would prevent websites that gather and track behavior data such as Google and Facebook from tracking their activity on the internet. It sounds like a great idea doesn’t it? Continue reading…
Communications
On redesigning your website…
Thinking it’s time to refresh your website? Do your customers and yourself a favor by taking a page out of the Agile Development Methodology. Rather than spending months on a complete redevelopment, approach your website redesign with a customer focused, evolution. Sit down with your web designer/developer on a monthly or quarterly basis and take a look at how you can introduce small changes into your website to help promote usability, readability, interaction or conversion rates. Set achievable goals that can be implemented and tested before your next web development meeting.
Making small changes over an extended period of time will allow you to see exactly how the changes you make are affecting your business on the web. You can focus on providing your users with content and usability that will improve their experience without investing loads of cash on a complete redevelopment which you may find doesn’t meet your user’s needs.
On timing your email marketing…
Timing an email marketing campaign is as important as actually crafting the message and selecting who will receive it. Generally speaking it has always been suggested that mail sent on Tuesdays, Wednesdays, and Thursdays has the best chance of being opened. However, there are advantages to considering the remaining days of the week as well. Continue reading…