Understand that market segments are groups of consumers who want the same things, and are not necessarily lumped together by the fact that they might share an age range, gender or postcode. Survey your population and gather data to show … Read More
Published in: Branding
Stay focused. Avoid overcomplicated jargon or meaningless filler. Keep it simple. All that is needed is a clear articulation of what your brand stands for. The question, “What is your positioning?” is too often met with a stream of generalizations about integrity … Read More
Published in: Branding