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On Brand Ubiquity

I was speaking with Rob Brown yesterday and we arrived on the topic of brand ubiquity. You know, those brands that have come to dominate their respective markets and are so engrained in our culture that their name no longer … Read More

Published in: Branding

Branding is a marathon, not a sprint.

Branding is a marathon, not a sprint.

As the cliché goes, Rome was not built in a day. In terms of branding, however, it remains quite relevant. As empires go, Rome was a fantastic brand. Its strategy was straight forward. Its message — easy to understand. Its … Read More

Published in: Branding

On Brand Control…

On Brand Control…

There is a little rumor floating around these days that says organizations do not control their brands, the brand participants do. I’d like to add some clarity to this statement. It is true that word of mouth can do more … Read More

Published in: Branding

Brand Terminology — Messengers, Recipients, and Participants

Brand Terminology — Messengers, Recipients, and Participants

The marketing world has all kinds of jargon to describe the roles played in the process of delivering a message to the marketplace. Targets, users, consumers… it all sounds very clinical and can tend to dehumanize the people involved. Perhaps … Read More

Published in: Branding

On Budgeting…

On Budgeting…

When shopping for someone to help you with your next brand development project it’s important to have a budget in mind. Every project is unique and whether you’re refreshing your identity or launching a new website your needs are not … Read More

Published in: Branding

On new business…

On new business…

I was going to write about the benefits of networking and referrals, but I noticed I was beginning to sound like a marketing seminar. Just remember that your clients are the life blood of your business. Invest in them and … Read More

Published in: Branding

On credibility…

On credibility…

Although advertising is an essential element of branding, generally speaking, advertising lacks the credibility that building a brand requires. Consider advertising as brand maintenance, and not brand building. One of the best methods to build credibility for your brand is … Read More

Published in: Branding

On Consistency…

On Consistency…

Remember that your brand is more than just a logo. Every element of your business that touches the customer is an expression of your brand, from stationary to the way your employees answer the phone. Take time to evaluate each … Read More

Published in: Branding

On Brand Ethics…

On Brand Ethics…

Your brand is more than the services you provide. Your brand is a representation of your organization’s culture and interactions with the communities surrounding it. Be responsible, act with accountability, and most important adhere to the ethics expected of you … Read More

Published in: Branding

On Branding and Color…

On Branding and Color…

Colors play a vital role in memory recall? They stimulate each of your senses and can instantly convey a message with astounding clarity. So, choose your brand colors carefully and use them consistently throughout all of your promotional and marketing … Read More

Published in: Branding

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