Stay focused. Avoid overcomplicated jargon or meaningless filler. Keep it simple. All that is needed is a clear articulation of what your brand stands for. The question, “What is your positioning?” is too often met with a stream of generalizations … Read More
Published in: Branding
In an era where organizations create differentiation based heavily on their interactions with their users, social media has been a true godsend. Social media is an excellent choice when it comes to low initial cost. However, Marketing and brand building … Read More
Published in: Social Media
I would never consider myself to be a writer. I know that I’ll fret over each and every word. I will second-guess every sentence. I will reconstruct every paragraph. I will cross my “t”s and dot my “i”s knowing well … Read More
Published in: Ramblings