On Brand Positioning…

On Brand Positioning…

Stay focused. Avoid overcomplicated jargon or meaningless filler. Keep it simple. All that is needed is a clear articulation of what your brand stands for. The question, “What is your positioning?” is too often met with a stream of generalizations … Read More

Published in: Branding

On social media…

On social media…

In an era where organizations create differentiation based heavily on their interactions with their users, social media has been a true godsend. Social media is an excellent choice when it comes to low initial cost. However, Marketing and brand building … Read More

Published in: Social Media

On Challenges…

On Challenges…

I would never consider myself to be a writer. I know that I’ll fret over each and every word. I will second-guess every sentence. I will reconstruct every paragraph. I will cross my “t”s and dot my “i”s knowing well … Read More

Published in: Ramblings

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