Thought you should know…

Thought you should know…

So far this year, the average cost per lead for organizations primarily using inbound marketing strategies (blogging, seo, ppc) is $134. This is $198, or 60%, less than the $332 average cost per lead for organizations primarily using outbound marketing … Read More

Published in: Thought You Should Know

Design Quote…

Design Quote…

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong. ~ Marty Neumeier

Published in: Quotes

On Color: Red…

On Color: Red…

The color red creates strong physiological responses. This high energy hue releases hormones which speed up your heart rate, raise your blood pressure, and truly make you sweat! Consumers see red as Provocative, dynamic, passionate, and simply the sexiest swatch … Read More

Published in: Design

On Consistency…

On Consistency…

Remember that your brand is more than just a logo. Every element of your business that touches the customer is an expression of your brand, from stationary to the way your employees answer the phone. Take time to evaluate each … Read More

Published in: Branding

Thought you should know…

Thought you should know…

According to research by internet marketing firm Hubspot, Businesses with Blogs Generate 67% More Online Leads.

Published in: Thought You Should Know

On Brand Ethics…

On Brand Ethics…

Your brand is more than the services you provide. Your brand is a representation of your organization’s culture and interactions with the communities surrounding it. Be responsible, act with accountability, and most important adhere to the ethics expected of you … Read More

Published in: Branding

On Branding and Color…

On Branding and Color…

Colors play a vital role in memory recall? They stimulate each of your senses and can instantly convey a message with astounding clarity. So, choose your brand colors carefully and use them consistently throughout all of your promotional and marketing … Read More

Published in: Branding

Thought you should know…

Thought you should know…

75% of buying decisions are based on emotion.

Published in: Thought You Should Know

On Brand Perception…

On Brand Perception…

At the core of it all, you have to accept that you do not control your brand, your audience does. This is why it is important to understand your audience and how they perceive what you do. If you find … Read More

Published in: Branding

On market research…

On market research…

Understand that market segments are groups of consumers who want the same things, and are not necessarily lumped together by the fact that they might share an age range, gender or postcode. Survey your population and gather data to show … Read More

Published in: Branding

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