On Color: Black…

On Color: Black…

Black is the color of sophistication and power. Naturally we associate black with the darkness of night, hidden mysteries, and in many cultures, mourning. Black expresses both drama and elegance and has long been an expression of sophistication. Black communicates … Read More

Published in: Design

On Budgeting…

On Budgeting…

When shopping for someone to help you with your next brand development project it’s important to have a budget in mind. Every project is unique and whether you’re refreshing your identity or launching a new website your needs are not … Read More

Published in: Branding

Off Topic, On Music…

Off Topic, On Music…

Ok.. so this has nothing to do with branding or marketing but I’m really excited and wanted to share. Trent Reznor of Nine Inch Nails, and his new wife Mariqueen Maandig, former singer for West Indian Girl, have just released … Read More

Published in: Ramblings

On new business…

On new business…

I was going to write about the benefits of networking and referrals, but I noticed I was beginning to sound like a marketing seminar. Just remember that your clients are the life blood of your business. Invest in them and … Read More

Published in: Branding

On timing your email marketing…

On timing your email marketing…

Timing an email marketing campaign is as important as actually crafting the message and selecting who will receive it. Generally speaking it has always been suggested that mail sent on Tuesdays, Wednesdays, and Thursdays has the best chance of being … Read More

Published in: Communications

On Color: Blue…

On Color: Blue…

Blue is the color of water and sky. It surrounds us and is perceived as a reliable constant. Banks and financial institutions lean on blue heavily for its ability to project dependability and inspire confidence. Blue is soothing, releasing chemicals … Read More

Published in: Design

On credibility…

On credibility…

Although advertising is an essential element of branding, generally speaking, advertising lacks the credibility that building a brand requires. Consider advertising as brand maintenance, and not brand building. One of the best methods to build credibility for your brand is … Read More

Published in: Branding

On the growth of facebook…

On the growth of facebook…

In the last year, the number of Facebook users in the United States grew from 42 million to over 103 million. That is an amazing 144.9% growth rate, and if you’re counting, equates to about 1/3 of the U.S. population. … Read More

Published in: Social Media

Design Quote…

Design Quote…

Creativity is allowing yourself to make mistakes. Design is knowing which ones to keep” ~Scott Adams

Published in: Quotes

On Change…

On Change…

If you want to be loved, then love. If you want to be accepted, then accept. If you want tolerance, then tolerate. If you want to change the world, change yourself.

Published in: Ramblings

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