The Elements of Typographic Style

A Recommendation: The Elements of Typographic Style

One of the first books I bought when I was in design school was The Elements of Typographic Style by Robert Bringhurst. Recommended to by my typography professor, this glorious work of art combines the practical, theoretical, and historical world … Read More

Published in: Inspired

tissue

On Brand Ubiquity

I was speaking with Rob Brown yesterday and we arrived on the topic of brand ubiquity. You know, those brands that have come to dominate their respective markets and are so engrained in our culture that their name no longer … Read More

Published in: Branding

westbaden

Free Texture Pack — The West Baden Collection

I’m finally getting around to editing the textures I collected from my trip to West Baden Springs last year. So, I’m offering up a sample of 5 textures captured during my stay. Each texture is 3000px x 2000px and they … Read More

Published in: Free Stuff

One Small Change

One Small Change

Every designer or developer has heard it before. The project is complete and the client is happy… “except…” says the client, “I have one small change”. We smile, and say “no problem” knowing that the profitability of this project has … Read More

Published in: Design

Design Quote… On Identity Design

Design Quote… On Identity Design

Trademarks become miniature worlds that store memories, passions and reputations in the minds of employees, customers and stockholders, and we might also add society as a whole.” — Philip B. Meggs

Published in: Quotes

Leaning Towards Lean Design

Leaning Towards Lean Design

Because Aedis likes to take on branding projects for small businesses, we’ve have taken care to streamline our process in order to maximize results without driving fees into the clouds. As this focus on efficiency has developed, I’ve noticed that … Read More

Published in: Technology

Branding is a marathon, not a sprint.

Branding is a marathon, not a sprint.

As the cliché goes, Rome was not built in a day. In terms of branding, however, it remains quite relevant. As empires go, Rome was a fantastic brand. Its strategy was straight forward. Its message — easy to understand. Its … Read More

Published in: Branding

On Brand Control…

On Brand Control…

There is a little rumor floating around these days that says organizations do not control their brands, the brand participants do. I’d like to add some clarity to this statement. It is true that word of mouth can do more … Read More

Published in: Branding

Brand Terminology — Messengers, Recipients, and Participants

Brand Terminology — Messengers, Recipients, and Participants

The marketing world has all kinds of jargon to describe the roles played in the process of delivering a message to the marketplace. Targets, users, consumers… it all sounds very clinical and can tend to dehumanize the people involved. Perhaps … Read More

Published in: Branding

Understanding the Basics of S.E.O.

Understanding the Basics of S.E.O.

At some point in time during any web design project I am asked, “How do I get my site ranked on google?” The topic of SEO is well covered across the internet, but for the sake of covering all the … Read More

Published in: Technology

Page 1 of 512345